The aim of the Keyposition Visits service is for you to obtain the purchased number of visits with the best cost/visit. Wanting to be at all costs in first position among the sponsored links often brings the sustainable costs per visit to exceed and to use up the budget in short space of time. Large companies which take part in the “fight for the first place at all costs” know exactly how much they can afford to pay every click for every single key word (they have data which is always updated regarding the percentage of conversion visitor/customer of their own site, regarding customer acquisition cost, regarding their average expense per order and relative margin, as well as regarding how much their competitors spend) and they rely on specialized companies which monitor them in real time for the management of these campaigns. Obviously all of this involves considerable costs.
Article ID: 2599, Created On: 9/11/2009, Modified: 9/11/2009